Press Releases
Renaissance Credit Became a Leader by the Size of POS Loan Portfolio
23 December 2021
Renaissance Credit was ranked number one by the size of POS loan portfolio according to Frank RG as of December 1, 2021. The portfolio exceeded ₽42 bn, a 3% increase as compared to the previous month, and up by over 25% y-o-y. The market share of the Bank in the POS lending segment amounts to 16.53%.
“Our strategy based on partners’ and customer convenience has proven its efficiency. The main driver was seasonal growth of customer spending during Christmas and New Year sales campaign, which lead to increase in demand for POS loans. In November, we launched a new advertising campaign which improved our brand recognition in the points of sales", - commented Andranik Zakharyan, Senior Vice President for Distribution Channels and Customer Service at Renaissance Credit.