Press Releases

Renaissance Credit and Beeline join efforts to improve the effectiveness of digital advertising by the bank

10 October 2019

Renaissance Credit Bank and PJSC VimpelCom (Beeline brand name) have concluded a strategic partnership agreement. The agreement was signed during the FINOPOLIS forum of innovational financial technologies in Sochi. It covers the utilization of data processing technologies, artificial intelligence (AI) tools and miscellaneous analytical instruments developed by Beeline.

Renaissance Credit intends to apply those innovative solutions for improving the effectiveness of its digital advertising campaigns. The bank plans to use the AI capabilities of Beeline platform for analyzing the customer behavior, targeted advertising on the basis of platform data, building correlation threads between the advertising exposure and actual sales, as well as for optimization of marketing expenses. The artificial intellect technology “Beeline AI” will help to better analyze and forecast the behavior of target audience with the aim to create more relevant offers, while the application of Beeline data processing technologies will provide means to improve the effectiveness of advertising. The bank also plans to make its products more convenient for the clients with the aid of high-technology analytical instruments from Beeline.

Comment by Alexey Gribkov, Executive Director, Head of Department for Development of Distance Business and Promotion of Banking Products at Renaissance Credit: “Our bank pays special attention to the effectiveness of promotion of banking products. It is important for us to monitor the target audience sentiment and understand why the clients react this or that way to our product or advertising campaign and how this impacts our sales. Application of innovative solutions from Beeline will allow us to offer the clients more personalized products and services and, as a result, to bring the quality of our services to a new higher level.”

German Borodov, Director for the Key Clients at PJSC Vimpelcom, is certain that application of high-quality instruments based on these technologies allows banks and insurance companies to improve the quality of services for the clients, reduce costs and raise the effectiveness of investments in marketing, while solutions on the basis of data processing products and AI from Beeline can become of the main technological drivers of growth for business partners of the company.