Our Market

Unsecured retail lending


Renaissance Credit focuses on unsecured retail lending and offers popular, simple and easy-to-understand products to individuals:

  • POS loans to finance purchase of goods at retail networks
  • Personal loans – cash loans for any purpose
  • Credit cards

The bank also develops retail term deposits and debit cards in order to provide the lending business with a sustainable and scalable source of funding and to enlarge the range of clients interested in different financial services and products. Furthermore, Renaissance Credit makes strong efforts to develop commission-based business lines in order to smooth macroeconomic cycles and ensure high profitability.


POS loans – high margin and the least risky segment of the credit business as well as the key source of new clients for further cross-sell. Renaissance Credit makes an active progress in this segment due to unique expertise accumulated during 15 years of operations.

Some facts (Frank RG estimates):

  • During last 3 years Renaissance Credit has been maintaining its market share above 10%.
  • At the end of 2018 Renaissance Credit ranked number 4 on the Russian market in terms of POS loan origination and credit portfolio.
  • POS loan market portfolio grew only 9% in 2018, after 17% growth a year earlier. Decelerating growth make the competition tougher enhancing value of banks like Renaissance Credit who has a well-established position on the market.

Successful development of the bank in POS business is ensured by the following components:

  • Technologies: advanced IT-solutions which ensure (a) quick risk assessment and loan issuance for the client and (b) accuracy and convenience for the retail partners.
  • Territories and partners: the bank strives to cover all the territories where volumes and quality of the retail trade allow to conduct effective POS loan business.
  • Products: analysis of all categories of durable consumer goods from the perspective of loan demand.

Cash (personal) loans ensure high revenue stream with low risk due to the focus of cross-sell to reliable well-known clients.

Some facts:

  • During 2018 the portfolio of cash loans of the bank increased by 32% while the market grew by 27%.
  • At the end of 2018 Renaissance Credit ranked number 9 on the Russian market in terms of cash loan origination and number 10 in terms of cash loan portfolio.

Credit Cards provide a new perspective for the bank to deal efficiently with modern young generation of clients. Previously this product segment was not developed by the bank thoroughly due to a pragmatic focus on the core business lines mentioned above. Renaissance Credit is making prominent progress in distant banking services development and on the other hand the bank makes intense tests and experiments to find proper credit card product shape and traits. All those activities pave the way for further solid long-term portfolio growth in this segment.

Some facts:

  • During 2018 the credit cards portfolio of the bank increased by 40% while the market growth was 13%.
  • At the end of 2018 Renaissance Credit ranked number 16 on the Russian market in terms of credit card portfolio and number 18 in terms of credit card spend.

Retail Funding Base. Renaissance Credit considers retail funds as the key reliable and manageable source of funding under current economic conditions and makes substantial efforts to provide depositors with convenient and competitive financial products and services.

Some facts:

  • During 2018 the retail term deposit portfolio of the bank increased by 24% while the market growth was 7%.
  • During 2018 the retail current account portfolio of the bank increased by 63% while the market growth was 22%.


Commission products. Growth of revenues which do not require funding and risk management also allow to reduce seasonality and level out business cycles.

Some facts:

  • In 2018 revenue from commission products increased by 59%.